Optimal Strategies of Increasing Business Alignment, in Social Security Organization, with Quality Function Deployment (QFD) Approach

Document Type: Research Paper


Department of Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran


Considering the importance of the concept of strategic alignment of information technology (IT) in today economic organizations, this study attempted to extract the organization's IT strategies in order to increase the degree of strategic alignment and consequently the optimal strategies in the field of marketing and service delivery for social security organization. Using QFD technique and hierarchical analysis, the results of the study showed that among the IT strategies collected, three strategies of introducing the application of new technologies to operation department employees of the organization, standardizing software problem solving methods in the organization, and increase the organization users' sense of responsibility for IT costs were the top three priorities of IT strategy in the Social Security Organization to increase strategic alignment. Also based on the other results of the study, three strategies of forming a specialist team for emerging technologies, increasing the share of not-in-person services and enhancing the quality of information in the organization's electronic port are among the most desirable marketing strategies, and three strategies for improving the quality of electronic services, create a unity of working procedure among the employees and review and updating of services delivery processes, have been among three most desirable strategies of the organization in the field of service delivery.


Aliahmadi, A. R. Karimzadegan, D. Izadbakhsh, H. R. and Ghourchiyan, R. (2012). "Evaluating The Alignment of ITin Business Based On Cumulative Indices (Survey On Oil Pension Fund)", IT Management, Vol. 4, No. 12, Pp. 135-164

Alipourbijani, A. and Akbari, M. (2006). "Measuring the Approximation of IT Strategy and Business Strategy of the Organization", Business Research Quarterly, No. 41, pp. 151-180

Aversano, L. Grasso, C. and Tortorella, M. (2012). “A literature review of business/IT alignment strategies”. Journal of procedia technology, 5(2012), pp. 462-474

Bhattacharya, P. (2017). “Modelling strategic alignment of business and IT through enterprise artichetcure: augmenting archimate with bmm”. Journal of procedia computer science, 121(2017), pp. 80-88

Brancheau, J. and Wetherbe, J. (1987), “Key issues in information system management”, MIS quarterly, 11(1)

Chan, Y. and Reich, B. (2007). “IT alignment, what have we learned”, journal of information technology, 22 (4).

Chen, H. Chiang, R. H. L. and Storey, V. C. (2012). Business Intelligence and Analytics: From Big Data to Big Impact. MIS Quarterly, 36(4), 1165-1188.

Davenport, T. H. and Patil, D. J. (2012). Data scientist: The sexiest job of the 21st century. Harvard Business Review, 90(10), 70-76.

Favaretto, J. R. (2015). “Stage level measurement of information and communication technologies in organizations”, M.A. thesis in information systems, sao-paolo colledge. Accessed at: http://researchgate.net/publications/311966246

Friedman, A. (1994). The stages model and the phases of the IS field. Journal of Information Technology, 9(2), 137-148. doi:10.1057/jit.1994.14

Galliers, R. and Leinder, D. (2013). “Challenges and strategies in managing information systems”, Butterworth-Heinemann

Henderson, J. and Venkatraman, H. (1999). “Strategic alignment: leveraging ITtransforming organizations”, IBM systems journal.

Hierholzer, A. and Herzwurm, G. and Schlang, H. (1998). “Applying QFD for Software Process Improvement at SAP AG”. Proceedings of the World Innovation and Strategy Conference, Sydney, 1998.

Liu, X. and Sun, Y. and Kane, G. and Kyoya, Y. and Noguchi, K. (2005). “QFD Application in Software Process Management andImprovement Based on CMM”. ACM SIGSOFT Software Engineering. SESSION: Software Quality (WOSQ), 2005.

Luftman, J. and Brier, T. (1999). “Achieving and sustaining business-IT alignment”, California Management Review, no.1.

Meirelles, F. S. (2014). Administração de recursos de informática: tecnologia de informação nas empresas – panorama e indicadores, 25ª ed. Centro de Tecnologia deInformação Aplicada (GVcia). São Paulo: FGV-EAESP-CIA.

Mohebi, A. and Heydari, A. (2016). "IT Roadmap Mapping: An Approach to Align IT Strategies with Business Strategies", Information Management Quarterly, Vol. 1, No 1 & 2, Pp. 15-37

Mutsaers, E. Zee, H. Van Der, and Giertz, H. (1998). The evolution of information technology. Information Management & Computer Security, 6(3), 115-126.

Niederman, F. and Branchaeu, J. and Wetherbe, J. (1991). “Information systems management: issues for the 1990s”, MIS Quarterly, 17(4), pp. 475-500

Nolan, R. L. and Koot, W. (1992). Nolan Stages Theory Today: A framework for senior and IT management to manage information technology. Holland Management Review. 31, pp. 1-24

Peak, D. and Guynes, C. and Kroon, V. (2005). “IT alignment planning- a case study”. Journal of information and management, 42(2005), pp. 619-633

Peterson, B. (1995). “Transitioning the CMM into practice”. Proceedings of the European Conference on Software Process Improvement, Barcelona, 1995.

Rezaiyan, A. Ghelichli, B. and Darvish, F. (2012). "The Influence of Maturity of IT Processes on the Fulfillment of Business Needs with Qubit Approach in Municipality of Isfahan", Management Research Journal, Vol. 16, No. 4, pp. 63-78

Richardson, I. and Ryan, K. (2001). “Software Process Improvements in a Very Small Corporate”. Quality Management, 2001.

Seyyedi, M. Gahromi, S. Amin, S. and Karami, E. (2012). "Comparative Evaluation of the Relationships between (BPR, 6∂, TQM, QFD, Process Management) and (Cost Reduction, Increase in Volume and Production Quality) (Case Study: At White Reed Cement Factory)", Vol. 6, No. 21, pp. 129-147

Wang, E. and Tai, J.  (2003), “Factors Affecting Information Systems Planning Effectiveness: Organizational contexts and planning systems dimensions”, Information Management; 40: 287–303