Document Type: Research Paper
Department of MBA, Shiraz branch, Islamic Azad University, Shiraz, Iran
This research aims to study the impact of reverse logistics capabilities on firm performance with mediating role of business strategy (Case Study: Dena Tire Company). This is a survey type and applied form research. Also, this research entity is descriptive-correlation, based on data collection method. Current research sample includes all 310 top and inter-mediate and operational managers of Shiraz Dena Tire Company. In this research, Cochran model was used to compute required sample (95% meaningfulness level). Thus, for such a sample, this research needs 171 participants. In this research, samples were selected and participated based on simple random sampling. The research materials include research-made questionnaire including 35 examples, so that, answers were based on Likert 5 options range. SPSS and SMART PLS statistical software was used for data analysis and research hypothesis test. It must mention that; main hypothesis test method was direction analysis. Results showed that logistic data management (closed loop capability, integration capability, cooperation capability, institutional incentive and conformity capability) has meaningful impact on organizational performance in Dena Tire Company.