Factors Affecting Customer Satisfaction, Quality Banking Services to Iran, Using the Servqual Model (Case Study: Resalat Bank of Kermanshah Province)

Document Type : Research Paper

Authors

1 Department of Management, Payame Noor University, Iran

2 Department of Educational Sciences, Payame Noor University, Iran

Abstract

Abstract. The key to life is entitled to keep customers satisfied. Customer satisfaction is undoubtedly one of the most strategic subjects in recent decades. As the global economy, it is said, are clients who are determining the survival of the company. Since this research is to assess customer satisfaction, quality banking services to Iran Case Study: Kermanshah Province Resalat Bank‘s, according to the SERVQUAL model pays respect to the purpose of the research, applied research survey. The sample consists of 384 bank customers, which were selected using simple random sampling. The results showed that, of the five Servqual model (appearances, empathy, trust, accountability and assurance), the Resalat Banks of service quality on customer satisfaction, impact.

Keywords


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Volume 2, Issue 4 - Serial Number 8
October 2016
Pages 17-23
  • Receive Date: 25 February 2014
  • Revise Date: 25 March 2014
  • Accept Date: 25 June 2014
  • First Publish Date: 01 October 2016