A Model for Factors Affecting on Online Purchase Intention Raja Company Case Study


1 Department of Management, Islamic Azad University, Tehran North Branch, Tehran, Iran

2 Islamic Azad University, Tehran North Branch, Tehran, Iran


The rapid growth of Internet technology development has
enabled consumers to search for product information and purchase products
or services from Internet. As such, it is vital to examine the factors
that effect on the customer online purchase intention. So, the main purpose
of this study is to accomplish this duty. Data has been gathered
from 309 Raja’s travelers and analyzed by SPSS software in terms of
Descriptive and Inference statistics. The results indicate that perceived
quality of web site, by means of trust in web site, has effect on online
purchase intention(p-value<%5). In second hypothesis, online purchase
intention has been affected by attitude toward online purchasing (pvalue<%
5). But in the third hypothesis, results show that gender has
no effect on online purchase intention (p-value<%5). The implications
of this investigation help to Raja managers to facilitate and improve
the online purchase.