A Model of Direct and Indirect Effects of Fuzzy-Front-End on New Product Development

Authors

1 Department of Management, Shiraz Branch, Islamic Azad University, Shiraz, Iran

2 Shiraz Branch, Islamic Azad University, Shiraz, Iran

Abstract

At early stages of new product development, the effort to
optimize is low and effects on the whole innovation process are high.
Therefore, a deeper understanding of Fuzzy Front End and its success
can help firms to be more successful in developing new products. We
presented and tested a conceptual model of relationships among key
variable sre lated to the Fuzzy Front End,execution phase of new product
development projects and success of these project sat this study.
Necessary information has been gathered from 28oil and gas companies
in south of Iran. For the most part of study,received information
support assumed relationship and claimed importance of Fuzzy Front
End was confirmed. The results show importance of all sections involvement
in new product development process to better communication and
project success are achieved. This process can bespread by the initial
planning for any new product development projects. The positive effect
so freducing the technical and market un certainty during the Fuzzy
Front End phase were discovered that it was measured by the deviation
of the specifications and quality of communication. The Results of
study indicate signifi can trole of reduction of technical uncertainty in
efficiency of new product development projects and the importance of early planning to develop a mutual under standing and improve communication
in the final stages of new product development process, the
support.

Keywords