1. The Effect of Advertising on Expectations and Perception of the Brand with Emphasis on the Mediating Role of Customer Experience Management in the Insurance Industry

Volume 7, Issue 4, December 2021, Pages 183-204

10.30495/jsm.2021.1943472.1562

Esmaeil Kiyomarsi; Hamid Reza Saeednia; Zahra Alipour Darvishi

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