1. The Effect of Advertising on Expectations and Perception of the Brand with Emphasis on the Mediating Role of Customer Experience Management in the Insurance Industry

Volume 7, Issue 4, December 2021, Pages 183-204

10.30495/jsm.2021.1943472.1562

Esmaeil Kiyomarsi; Hamid Reza Saeednia; Zahra Alipour Darvishi

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2. Designing and Explaining the Impact Pattern of Online Advertising on Actual Purchasing (Case Study: Atieh Saba Holding)

Volume 6, Issue 1, June 2020, Pages 113-130

10.30495/jsm.2020.673653

Roohalah Negahdari Nia; Ali Pirzad; Seyyed Najm- Al-Din Mousavi

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• PDF 296.06 K

3. Designing a Native Model for Assessment of the Effectiveness of Advertising

Volume 5, Issue 3, July 2019, Pages 1-22

Soheila Shamsadini; Farhad Hanifi; Vahid Reza Mirabi

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