1. The Effect of Competitive Advantage Strategies on Customer Loyalty: Mediated role of Brand Identification and Brand Awareness (Case study: Parsian Insurance customers)

Volume 7, Issue 4, December 2021, Pages 229-252

10.30495/jsm.2021.1943132.1550

Samira Falahatgar; Mousa Rezvani Chamanzamin; Mohammad Taleghani

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